In 2002 Keep Britain Tidy warned us that rats were getting bigger, more active and living longer. They claimed there were around 60 million rats in Britain - one for each person. They warned us that 15 million people across the country were helping to create a new breed of "super rats" by discarding left-over fast food in the street.
(check out this article from BBC News in 2002 http://news.bbc.co.uk/1/hi/uk/2164999.stm)
Keep Britain Tidy kicked off a major litter campaign by revealing burgers, chips and kebabs left on the nation's roads wee creating bigger rats who have more energy and a longer life span.
They released a cinema advert alongside a poster campaign to highlight this problem.
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