Fast Food Litter is Making a Pig’s Ear of Our Streets

Launched in January 2009 this campaigns artwork plays on the idea of being a ‘dirty pig’ when dropping litter, targeting the highly image-conscious 18-24 year old age group. The posters feature an attractive young man and woman who develop pig-like features after dropping litter, together with the slogan, ‘What does dropping litter make you look like?’.

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